Brand & Identity
Film & Documentary
Footjoy
Idea
Reimagine the internal and external brand identity of the #1 shoe in golf—honoring its legacy while positioning it for the future.
Insight
FootJoy has led the PGA Tour shoe count for 77 consecutive years. With the launch of a new line in 2022, the brand recognized the need to evolve culturally—not just technically. The moment called for a modern, more inclusive perspective on golf that respected its history while embracing where the game is headed.
Client
Footjoy
Industry
Sports
Location
Boston,MA
Execution
Product Identity
Brand Anthem Film
Product Commercials
Photography
Credits
Production, STEPT Studios
Art Direction, Kelly Bernard
Agency, Butler, Shine, Stern, and Partners (BSSP)
Director, Leigh Powis
Cinematography, Matthew Pothier
Accolades
Clio Sports Gold (Cinematography)
Clio Sports Gold (Editing)
ADC One Club Shortlist (Cinematography)
Vimeo Staff PickClio Sports Gold (Cinematography)
Clio Sports Gold (Editing)
ADC One Club Shortlist (Cinematography)
Vimeo Staff Pick
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