Idea
FLOWERS Full-Service is a cross-disciplinary creative studio and production company led by Cait Oppermann. At a stage of intentional growth, the studio was ready for a brand identity that reflected the depth and range of the work it had built.

Insight
FLOWERS brand refresh is rooted in observation, documentation, and the visual language of field guides. A system built around looking closely at the work, the people, and the ideas that make up FLOWERS.