Brand & Identity
Content & Marketing
FLOWERS Full-Service

Idea
FLOWERS Full-Service is a cross-disciplinary creative studio and production company led by Cait Oppermann. At a stage of intentional growth, the studio was ready for a brand identity that reflected the depth and range of the work it had built.

Insight
Every flower is a subject. Something to be observed, documented, and understood. That instinct became the creative direction: curious, methodical, deeply researched. The visual language draws from the field guide, the lab notebook, the archive. Precise by nature. Driven by a genuine need to look closer.

Client
FLOWERS Full-Service
Industry
Creative
Location

NYC

Execution

Brand Identity Refresh

Logo Refresh

Brand Strategy

Style Guide

Digital Marketing Direction

Credits

Creative Director, Design Lead, Kelly Bernard
Brand Marketing, Creative Strategy, James Warren Taylor
Executive Creative Director, Cait Oppermann
Animation, Elizabeth Tae

Next
project
Back to all