Content & Marketing
ESPN App
Idea
A vibrant, legacy marketing campaign for the ESPN App.
Insight
The ESPN app needed a tonal and visual reset. The goal was to spotlight key features for die-hard fans while re-energizing how they interact with the platform. The campaign introduced a fresh perspective through a rap-driven spot in collaboration with emerging artists—bringing new energy to the ESPN ecosystem. Still running today, the campaign demonstrates sustained cultural and platform impact.
Client
ESPN
Industry
Sports
Location
San Fransisco, CA
Execution
Product Identity
Commercial
Copywriting
Animation
Credits
Production, 1st Ave Machine (BA)
Art Direction, Design, Kelly Bernard
Copywriting, Rodd Naimi
Agency, Butler, Shine, Stern, and Partners (BSSP)
CHIKA, Musician
BIA, Musician
Domino Saints, Musician
Accolades
ADC One Club Shortlist (Animation)
ADC One Club Shortlist (Music & Sound)
ADC One Club Shortlist (Craft)
Behance Motion Graphics Showcase
Clio Sports Gold (Animation)
Clio Sports Gold (Music)
Clio Sports Gold (Craft)
Clio Sports Silver (Copywriting Category)
Clio Sports Silver (Music)
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