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We are Golf
Sports Advertising
Butler, Shine, Stern, and Partners
Stept Studios, Production
Leigh Powis, Director
Jessica Powis & Leigh Powis, Photography
To reimagine the internal and external brand identity of the #1 shoe in golf, celebrating both its legacy and the cutting-edge innovation driving its futur
FootJoy has held the title of #1 golf shoe on the PGA Tour for 77 consecutive years, dating back to the first official shoe count in 1945. In 2022, the brand introduced a new line of shoes and recognized it was time to evolve their cultural approach to the game. While honoring the strength of their legacy, FootJoy set out to craft a more inclusive tone—one that reflects a modern, agile perspective on golf culture.
Product Identity
Brand Anthem Film
Product Commercials
Photography
Clio Sports Gold (Cinematography)
Clio Sports Gold (Editing)
ADC One Club Shortlist (Cinematography)
Vimeo Staff PickClio Sports Gold (Cinematography) Clio Sports Gold (Editing)
ADC One Club Shortlist (Cinematography)
Vimeo Staff Pick