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Sports on Tap Legacy
Sports Marketing
Butler, Shine, Stern, and Partners
1st Ave Machine (BA), Production
CHIKA, Musician
BIA, Musician
Domino Saints, Musician
It’s rare for a campaign to last more than a year. But this one? It’s still running—since 2022—and continues to fuel collaboration, attention, and momentum for the brand. And yes, we have the legacy credit. That’s right. We kicked off this continued legacy.
Drive engagement and increase downloads for the ESPN and ESPN+ apps.
The ESPN app needed a tonal and visual refresh. The goal was to highlight its features for die-hard sports fans and re-energize how they engage with everything the app has to offer—while also bringing a fresh perspective to the sports world. This new product identity and campaign does just that, using a rap-driven spot in collaboration with emerging artists to introduce fans to the new world of ESPN.
Product Identity
Brand Anthem Film
Product Commercials
Copywriting
ADC One Club Shortlist (Animation)
ADC One Club Shortlist (Music & Sound)
ADC One Club Shortlist (Craft)
Behance Motion Graphics Showcase
Clio Sports Gold (Animation)
Clio Sports Gold (Music)
Clio Sports Gold (Craft)
Clio Sports Silver (Copywriting Category)
Clio Sports Silver (Music)