© 2026 Glitch&Grit
AERO Razor™ Launch
Sports Advertising
McKinney Advertising
Chris Milliman, Director of Photography
Production, CYLNDR Studios
Creative Direction & Design, Glitch&Grit
Copywriting, Robyn Gunn
To create an social campaign for the launch of Skechers new AERO Razor™ shoe line.
The all-new Skechers AERO Razor™ pushes the Razor legacy into overdrive. Built with award-winning Super Critical® foam and powered by HYPER BURST PRO™ and HYPER ARC®, this lightweight trainer is engineered to blur the line between everyday miles and fast-day performance.
The visual identity had to move the same way as the shoe — sharp, aerodynamic, and relentlessly forward. Every frame, every line, every detail was designed to capture the energy, lightness, and cutting edge technology that defines the AERO Razor™.
Social Media Content
Product Identity