Popeyes — Glitch&Grit

Bend, Oregon

07 / WE DON’T MAKE SENSE, WE MAKE CHICKEN

DOC 234—34/2

ROLE/ Designer, Social Content Creator, Interface Design Lead
CREDS/ McKinney, Black and Red Inc.
CLIENT/ Popeyes

New Orleans don’t make a lick of sense to most people. A big city built below sea level that throws logic out the window and beads to strangers. Popeyes chicken ain’t no different. A fast-food restaurant that sells chicken that takes 12 hours of marination? Hand-flipped 20 times? That makes no sense, but it does make delicious. All in all, Popeyes chicken is too good to make sense.

Watch Campaign Spot

Creative in the wild @popeyes

FINDPOPPY.COM / Campaign Microsite

Meet Poppy
Pronouns they/them. The new brand mascot of Popeyes. They might seem well known now, but at the time our task was to bring more awareness around them. A result? A sweeptstakes game. Thus was born, findpoppy.com.

Goal
A temporary sweepstakes game that kept consumers involved and excited, post campaign launch.

Gamifying the campaign
We secretly hid Poppy throughout the campaign spot. All you had to do was find the hidden Poppy’s for a chance to win a trip to New Orleans.

Custom Poppy Icons

Poppys to find