We are Golf

Client
FootJoy

Industry
Sports Advertising

Agency
Butler, Shine, Stern, and Partners

Creds
Stept Studios, Production
Leigh Powis, Director
Jessica Powis & Leigh Powis, Photography

Idea
To reimagine the internal and external brand identity of the #1 shoe in golf, celebrating both its legacy and the cutting-edge innovation driving its futur

Insight
FootJoy has held the title of #1 golf shoe on the PGA Tour for 77 consecutive years, dating back to the first official shoe count in 1945. In 2022, the brand introduced a new line of shoes and recognized it was time to evolve their cultural approach to the game. While honoring the strength of their legacy, FootJoy set out to craft a more inclusive tone—one that reflects a modern, agile perspective on golf culture.

Execution
Product Identity
Brand Anthem Film
Product Commercials
Photography

Accolades
Clio Sports Gold (Cinematography)
Clio Sports Gold (Editing)
ADC One Club Shortlist (Cinematography)
Vimeo Staff PickClio Sports Gold (Cinematography) Clio Sports Gold (Editing)
ADC One Club Shortlist (Cinematography)
Vimeo Staff Pick