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Fueled by Nitro
Sports Advertising
McKinney Advertising
Tim Brown, Director
Cinematography, Jordan Buck
Production, 1st Ave Machine (BA)
To create an energizing product brand identity for the newly released running shoe, the Puma Deviate Nitro series.
The deviate nitro series is made with NITROFOAM™ to provide unparalleled propulsion in your everyday training. It’s nitrogen-infused technology was made with the intention of providing lightweight responsiveness and cushioning. This product identity not only showcases the product technology in a sprightly way, but leans into the power it can provide for your runs.
Social Media Content
In-Store Promotion
Brand Anthem Film
OOH
Product Identity